Stage Strategic Marketing
What's the role?
Customer purchasing behavior is changing fast and the market's request is to be present as a reliable partner rather then a simple supplier of goods. In such an environment HILTI have developed the concept of “One-to One” approach (here named 1:1) in order to allow each customer to live a unique relationship with HILTI throughout our Direct Sales Force (Account Manager and Area Sales Manager)
One of the most important activities for next years will be the development of VIP Experience: a scalable marketing programme dedicated to our high potential customers in Italy and, in the close future also in our E4 Region (South Europe)
The target of internship is to collaborate with Channel Marketing Manager and 1:1 Marketing Manager into the strategical and operational activities needed to let VIP Experience work to gain customer’s Engagement and strengthen our relationship with them in the long run.
Who is Hilti?
If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service.
With some 29,000 people in more than 120 countries, which we’re looking to expand, we’re a great place for you to show us your worth, step up to new challenges and grow your career.
What does the role involve?
Responsabily 1 Support VIP Experience activation process:
Check if activated customers are eligible to VIP services and interact with Sales Force to explain eligibility criteria
Address to Local / Global Team issues in the activation form that might arise
Manage the deveoplment and the distribution of «Welcome Kits» to newly activated customers
Support the development into our E4 Region of VIP Experience
Responsabily 2 Support VIP Experience communication package:
Creation and execution of communication material integrated with Trade/Product/Application approach for VIP Experience
Ensure an alignment of messages between the different sales channels and the different departments
Support the development of a 1:1 mindest across the organization
Responsabily 3 Support internal communication process to our Sales Channels:
Ensure a smooth communication flow via mail from Marketing Team to Sales Channels ( Account Manage, Hilti Stores…): make it crispy and sharp and maintain the internal communication roadmap always updated
What do we offer?
You will have at your disposal all the necessary tools to obtain outstanding results: supporting team, training possibilities, and a unique network in the company. The possibilities to prove yourself through roles that will carry increased responsibility will be there and you will grow professionally through constant contact with the professionals from the sector.
Why should you apply?
Your service orientation attitude, open-mindedness, teamwork, courage and commitment will fit our team perfectly. If you enjoy working in a regional team and love challenges, we look forward to receive your application.
What you need is:
- Pursuing master degree, marketing or engineering with marketing addition, sales experience beneficial, market research focus beneficial.
- Strong conceptual and analytical skills as well as a sense for practical problems and pragmatic solutions.
- Strong and positive personality, constructive, self-reliant, result-oriented, able to handle uncertainty and complexity.
- Highly developed interpersonal skills.
- We are looking for a young graduate with a strong enterprenurial approach willing to experience how Marketing activities can support customer Engagement.
Gain the opportunity to make an experience in Marketing department supporting the implementation of a 1:1 Marketing Strategy